Institutional Sales Manager, SEA

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

About Binance VIP & Institutional Team
Built by the world's largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with market participants including high-frequency trading and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join a global team that meets and attracts clients at bespoke events.

Responsibilities

• Acquire and develop trusted relationships with a portfolio of major clients (global institutional/VIP clients).
• Expand relationships with existing customers through sustained communication and understanding of their needs.
• Build key customer service processes and systems, formulate management rules, and track status of key customers.
• Analyze user behavior to find hidden needs, write key customer analysis reports, and communicate with various departments to provide optimal customer service solutions and product feedback.

Qualifications

• 3–5+ years' experience in sales and client services with an international financial background (banking, investments, FX sales) and a client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers, brokers, futures institutions or commercial banks.
• Proven sales experience (customer acquisition/origination) with clear sales KPIs; experience working autonomously within a sales team and with regional sales teams.
• Familiarity with CRM tools; experience attending and hosting events to acquire new customers.
• Strong communication skills, ability to be flexible, excellent relationship maintenance and sales skills, and ability to work under pressure.
• Passionate about crypto; industry experience is an advantage.
• Fluency in English is required; additional languages are an advantage.

Benefits

• Competitive salary and company benefits.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Opportunities for career growth, continuous learning, and autonomy on fast-paced projects.
• Work-from-home arrangement (may vary depending on business team).

Additional Information

Binance is committed to being an equal opportunity employer and values a diverse workforce.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses; these tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.