Brand Manager (MY BEER)

About the Role

Brand Manager (MY BEER) — Boon Rawd Brewery Co.,Ltd. Lead development and execution of brand and marketing strategies to drive visibility, awareness and long-term brand equity in the Thai market, aligned with commercial targets.

Responsibilities

• Develop and execute brand and marketing strategies and annual brand plans to achieve commercial targets and long-term positioning.
• Lead 360° marketing campaigns across digital, social media, influencer partnerships and offline channels to ensure an integrated brand presence.
• Partner with internal teams and external agencies to create compelling storytelling and consistent brand messaging.
• Research emerging trends and conduct consumer, market and competitor analysis to identify growth opportunities and evolve content/communication strategies.
• Regularly visit markets and trade channels to gather insights, track brand health, monitor competitive activity and strengthen partner relationships.
• Collaborate with regional and cross-functional teams (R&D, Innovation, Trade Marketing) to support new product development, packaging updates and other brand innovations.
• Conduct ROI and post-campaign analysis to enable data-led decision-making and continuous improvement.
• Own the brand P&L, driving top-line growth and cost efficiency; manage A&P budgets to ensure optimal resource allocation and ROI.
• Partner with Sales, Finance and Supply Chain on demand forecasting, pricing strategies and alignment of commercial plans with brand initiatives.

Qualifications

• Master's degree in business and/or marketing is appreciated.
• Minimum 7 years of marketing experience in FMCG; alcoholic beverage brand experience is a plus.
• Proven leadership ability with experience guiding junior team members; strong maturity and presence.
• Very fluent in Thai and English.
• Adaptable, open-minded, resilient under pressure and able to handle uncertainty and complexity.
• Willingness to travel across Thailand, including regular market visits and night visits; likes meeting people of different nationalities.
• Organized, energetic, result-oriented mindset and ability to work across varied environments and backgrounds.