Modern Trade Senior Manager

About the Role

S. Khonkaen Foods Public Company Ltd. — Lead the overall Modern Trade & CVS business with full commercial ownership, driving sustainable growth, profitability, and strategic partnerships with key customers (especially 7-Eleven). This role will manage a team, shape channel strategy, and deliver Joint Business Plans aligned with company objectives.

Responsibilities

• Own and drive channel strategy for Modern Trade & CVS
• Lead annual business planning, JBP, and customer P&L; set sales targets, growth roadmap, and investment strategy
• Identify new business opportunities, category expansion, and shopper-driven growth
• Build long-term strategic partnerships with key accounts (e.g., 7-Eleven) and lead top-to-top and senior-level customer engagement
• Negotiate trading terms, annual agreements, and win-win business plans
• Drive distribution, visibility, and category leadership across all stores/formats
• Lead new product launches and nationwide campaigns
• Own revenue, profitability, trade spend, and ROI; monitor sales performance, demand forecast, and stock management
• Develop pricing and promotion strategy to maximize margin and market share and ensure achievement of KPIs across all accounts
• Lead, coach, and develop the Key Account / MT team; set clear targets and performance management framework
• Work closely with Marketing, Supply Chain, Finance, and Category teams to align on S&OP, innovation pipeline, and channel execution
• Products in scope: Chilled; Ready-to-Eat (RTE); Frozen

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, or related field
• 8–12+ years in Modern Trade / CVS / Key Account Management
• Strong experience managing 7-Eleven at a strategic level
• Proven track record in delivering high revenue growth and P&L ownership
• Experience leading and developing a sales team
• Strong negotiation, strategic thinking, and financial acumen
• FMCG / Food industry background is highly preferred
• Fluent in Thai and good command of English