Country Digital Marketing Lead

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2026 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

‘Our SEEK’

At SEEK our biggest asset is our people, and we are proud of our community of valued, talented and diverse individuals who really know their stuff. Our culture statement, Our SEEK, is all about what makes SEEK unique and a little bit different. Our SEEK clearly outlines the Principles and the Behaviours of our best people, which include:

• Passion: we are passionate about SEEK, our purpose, our customers and our community
• Team: we care about each other and collaborate to achieve together
• Delivery: we execute with excellence and achieve great results
• Future: we think and act for the long term

Job Description

The Role

As a key member of the APAC Digital Marketing team, this role is pivotal in managing ad operations campaigns across Thailand while supporting regional alignment and the sharing of best practices across SEEK. The role reports directly to the Regional Head of Digital Marketing Operations, with day-to-day stakeholder management across the Thailand Head of Marketing and local marketing team.

Key Responsibilities

Digital Marketing

• Execute media-buy campaigns and ad performance analysis across the full process, including planning, budgeting, media buying and performance optimisation.
• Analyse post-campaign results and recommend refinements. Support performance analysis by identifying performance drivers, recommending appropriate actions, evaluating progress and escalating as necessary.
• Oversee the planning, execution and optimisation of multi-channel paid digital marketing campaigns with the digital agency, particularly across display, social and video.
• Work closely with Digital centres of excellence across areas such as search engine marketing, app marketing and ad technology.
• Manage campaigns end-to-end and independently with digital agency, coordinate a portfolio of 20 or more digital campaigns across relevant markets and channels.
• Monitor delivery, pacing, quality and performance, ensuring campaigns are executed accurately and in line with agreed objectives and KPIs.

Local Marketing

• Support local digital marketing initiatives across candidate, hirer and app-user segments to drive meaningful outcomes and achieve marketing OKRs.
• Provide responsive and reliable support for ad-hoc digital marketing tasks, ensuring local teams are well equipped and unblocked in their day-to-day marketing operations.
• Facilitate regular touchpoints between local and regional teams, sharing insights, resolving operational issues and maintaining strategic alignment.
• Contribute to a culture of continuous improvement by sharing learnings, effective practices and performance insights across the wider digital marketing community.

The Team

Digital & Media – Centres of Excellence

As Country Digital Lead, close collaboration with the Search & Mobile and Performance Ops centres of excellence is key to driving operational excellence and optimising performance marketing. This means working closely with Search & Mobile specialists on search engine marketing and app activities, while partnering with the centres of excellence to align APAC missions, KPIs and priorities at the local level, driving marketing goals, quality visits, and measurable ROI across candidate and hirer segments. It also involves translating best practices for local teams and strengthening collaboration across markets to deliver unified digital and media outcomes.

Local Marketing

Local marketing teams are key day-to-day stakeholders, which calls for close and consistent collaboration. This means working closely with the Thailand marketing team on joint projects and ad-hoc tasks, with open and thoughtful communication to understand and address local challenges. It also means fostering a collaborative environment where market-specific challenges are met with strategic solutions, keeping APAC initiatives and local execution well connected, and maintaining regular touchpoints with local and regional teams to support transparency and alignment.

Qualifications

Essential Qualifications, Skills, and Experience

This position requires consulting, marketing and analytical skills, as well as a proven track record working within a team environment and across multiple departments and disciplines to actively manage the planning and buying of digital media campaigns through all stages of the planning process.

The successful candidate will have:

• At least 5 years' experience in digital marketing, ad operations, media buying, media planning and/or media technology platforms, with a proven track record managing large-scale, mixed-channel campaigns and independently delivering 10+ digital campaigns across display, video and social.
• Strong grasp of media strategy and how planning drives campaign performance and business outcomes, backed by hands-on experience setting up and managing campaigns on platforms like Meta, YouTube and TikTok.