Affiliate Network Management Manager (Creator Growth Business)

About the Company

The Creator Growth (CG) business at AnyMind is a two-sided service catering to 'Content Creators' (media companies, individual creators, music artists) who seek support in production, strategy, and content optimization across major social platforms, and 'Brands' looking for end-to-end marketing funnels driven by creators and content. Core services include YouTube Reservation Ads, Creator Utilization, Affiliate Solution for performance-based eCommerce growth, and Production Services (graphics, video, commercial music, livestreaming).

Responsibilities

• Act as the primary owner of affiliate network GMV and GP targets, reporting to the Affiliate Solutions Lead.
• Design and execute creator recruitment, onboarding, activation, retention funnels and incubation programs to increase GMV per creator, activation rate, and retention.
• Connect network creators with affiliate tools (TAP, tracking links, product feeds) and integrate them into sales packages.
• Develop and execute end-to-end affiliate network growth strategy across TikTok Shop, YouTube Shopping and emerging service verticals (e.g., travel).
• Build a self-serve affiliate ecosystem enabling creators to independently select campaigns and drive performance.
• Build and maintain relationships with MCNs and external creators to ensure a ready-to-work affiliate pool.
• Manage assigned budgets and resources to maximize outcomes while controlling Cost-to-Income Ratio (CIR) and GP margin; optimize incentive structures (CPS/CPA, bonuses) to balance scale and profitability.
• Oversee tracking and analysis of creator performance at network and campaign levels; use performance data (GMV, GPM, ERR, CVR, GP) to refine recruitment, tiering, and incentive models and build scalable KPI frameworks for creator segmentation and productivity.
• Collaborate closely with Sales, Campaign, Planner, and Product teams to embed affiliate creators into client solutions and support product adoption of affiliate tools and tracking systems.

Qualifications

• Minimum 3 years' experience in affiliate marketing, e-commerce, MCN, influencer/affiliate network, or performance marketing.
• Proven experience scaling a creator or affiliate network and driving GMV or commission-based revenue.
• Strong understanding of affiliate mechanics (CPS, CPA, tracking links, attribution, GP/CIR).
• Experience with TikTok Shop, YouTube Shopping, MCN ecosystems, or affiliate network platforms (e.g., InvolveAsia, Accesstrade, Optimise Media) is highly preferred.
• Data-driven mindset with strong proficiency in Google Sheets / Excel and performance analysis.
• Ability to design and execute creator engagement and education programs.
• Excellent stakeholder management and communication skills in Thai and English.

• Entrepreneurial, self-starting personality with the ability to operate with minimal guidance.
• Experience managing program budgets and performance metrics.
• Proven ability to design and execute creator engagement or education programs.

Benefits

• Advanced AI Tools For All Positions.
• Creative office at Emporium (BTS Phrom Phong).
• Competitive salary, performance bonus, and performance reviews twice per year.
• Annual paid leave, compassionate leave, health insurance and social security.
• Discount for fitness gym at EmQuartier.
• Monthly, quarterly, annual MVP awards (prizes up to 8,000 USD).
• Opportunity to work with advanced advertising technology platform and explore new trends in the digital market.

Additional Information

• Employment type: Full-time.
• Work arrangement: Onsite at Thailand office.
• Reporting line: Reports to Affiliate Solutions Lead.