Key Account Manager

Job Summary

The Key Account Manager (KAM) is responsible for managing and growing relationships with the company’s most important clients. This role focuses on maintaining long-term partnerships, identifying new business opportunities, and driving revenue growth within assigned key accounts while ensuring high customer satisfaction.

Key Responsibilities

• Develop and maintain strong, long-term relationships with key clients
• Act as the main point of contact between the company and assigned accounts
• Understand clients’ business goals and challenges
• Drive sales growth and achieve revenue targets within key accounts
• Identify upselling and cross-selling opportunities
• Develop strategic account plans and business reviews
• Build account strategies aligned with company objectives
• Analyze market trends, customer needs, and competitor activities
• Collaborate with internal teams to deliver customized solutions
• Ensure high levels of client satisfaction and retention
• Resolve issues promptly and effectively
• Monitor service performance and improve customer experience
• Work closely with marketing, supply chain, finance, and operations teams
• Coordinate internal resources to meet client needs
• Support product launches and promotional plans
• Track performance metrics (sales, profitability, KPIs)
• Prepare regular reports and forecasts
• Provide insights and recommendations to management

Qualifications & Requirements

Education

• Bachelor’s degree in Business Administration, Marketing, or related field
• MBA is a plus

Experience

• 5+ years of experience in sales, key account management, or business development from FMCG, especially in Personal Care shop (Watsons/Boots)
• Experience managing large or strategic accounts preferred

Skills

• Strong negotiation and communication skills
• Strategic thinking and problem-solving ability
• Relationship management and customer focus
• Analytical skills and data-driven decision making
• Ability to work cross-functionally