Senior Manager - Media and Social Growth

About the Role

We are seeking a highly driven and growth-focused Senior Manager - Media & Social Growth to lead Makro's paid media, social media, KOL/influencer strategy, and own media growth ecosystem. This role is responsible for accelerating customer acquisition, engagement, and conversion through performance marketing, viral social content, KOL collaboration, and data-driven media optimization.

Responsibilities

• Lead integrated media and social growth strategy across paid, owned, and earned channels.
• Manage media investment planning and optimization across Meta, TikTok, Google, LINE, and other digital platforms.
• Drive social growth strategy for Makro Review and other own media channels.
• Lead KOL/influencer campaigns and viral content strategy to maximize engagement and acquisition.
• Monitor and optimize KPIs including ROAS, CAC, CVR, engagement, installs, and sales contribution.
• Collaborate closely with Commercial Planning, CRM, Monetization, and Creative teams.
• Lead media performance reporting and actionable insight generation.
• Manage agencies, media partners, and content production teams.
• Develop testing frameworks for creatives, audience targeting, and campaign optimization.
• Support major campaigns, seasonal events, and integrated omni-channel launches.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related fields.
• 8-12 years of experience in media, digital marketing, performance marketing, or social commerce.
• Strong hands-on experience with Meta, TikTok, Google Ads, and social media ecosystem.
• Proven track record in driving growth, acquisition, and media efficiency.
• Experience managing large media budgets and agency ecosystems.
• Analytical mindset with strong performance optimization capability.
• Excellent communication and stakeholder management skills.
• Retail, e-commerce, or FMCG experience is highly preferred.
• Fluent in English communication.

Skills

• Performance marketing, paid social and search platforms (Meta, TikTok, Google, LINE).
• Social growth and content virality strategy, KOL/influencer management.
• Media investment planning, ROAS and CAC optimization, campaign testing frameworks.