Lead Online Marketing (Shopee)

About the Role

Lead Online Marketing role at Shopee focused on digital marketing, leading senior individual contributors and managing rapid-scale campaigns.

Responsibilities

• Manage and lead a digital marketing team, including senior individual contributors.
• Plan, execute and optimize campaigns across Google Ads, Meta Ads and programmatic channels.
• Develop and implement advanced SEO technical and content strategies.
• Use GA4, Looker Studio and CRM integrations (e.g., Salesforce/HubSpot) for analytics, reporting and campaign optimizations.
• Adapt strategies in real-time based on fluctuating performance data and scale campaigns rapidly.
• Lead under pressure, navigate ambiguity and maintain team morale.

Qualifications

• 4-6 years of experience in digital marketing.
• At least 2 years in a formal leadership role managing senior individual contributors.
• Deep expertise in Google Ads, Meta Ads, programmatic and advanced SEO technical/content strategies.
• Expert-level knowledge of GA4, Looker Studio and CRM integrations (e.g., Salesforce/HubSpot).
• Proven ability to manage rapid-scale campaigns and evolve strategies in real-time based on performance data.

Skills / Technical Skills

• Google Ads, Meta Ads, programmatic advertising, SEO, GA4, Looker Studio, CRM integrations (Salesforce/HubSpot).