Vice President / Head of Business Unit – Hous

About the Role

Position: Vice President / Head of Business Unit – House
Business Unit: Residential – Low-Rise (Single-Detached House, Townhouse, Home Office)
Reports to: Chief Executive Officer

The VP / Head of BU House is accountable for end-to-end performance of the horizontal residential business unit, covering construction delivery, sales & marketing, and customer service operations. The role leads project-level functions to deliver quality homes on schedule and within budget, drives revenue growth, and translates company strategy into operational results.

Responsibilities

• Own the BU P&L including revenue targets, gross margin, cost control, and EBITDA contribution; set annual and quarterly business plans and report KPIs to senior management.
• Lead cross-functional project teams across Construction, Sales & Marketing, and Customer Service; represent the BU in executive forums and board meetings.
• Oversee all construction activities for low-rise projects to ensure delivery on time, on budget, and to quality standards; review and approve construction schedules, method statements, shop drawings, and variation orders.
• Lead QA/QC governance and ensure compliance with company construction standards and safety regulations (SHE policy); manage contractor and supplier selection, evaluation, and performance.
• Oversee pre-handover inspections, warranty management, defect resolution, and after-sales service processes; monitor CSAT/NPS and drive corrective actions.
• Drive sales performance across projects; set and monitor monthly/quarterly sales targets and absorption rates; collaborate with Marketing on brand positioning, campaigns, product launches, and pricing.
• Work with Product Development on unit mix, design, and pricing; monitor market trends, competitor activities, and customer insights to inform go-to-market strategy.
• Build, lead, and develop a high-performing multifunctional team; define team structure, succession plans, coach senior managers, and foster a performance culture with clear KPIs and development plans.
• Drive continuous improvement in construction processes, sales operations, and customer service; champion adoption of technology and innovation (e.g., BIM, prefabrication, CRM systems, digital marketing) and maintain SOPs and quality benchmarks.

Qualifications

• Bachelor's degree or above in Civil Engineering, Architecture, Business Administration, or related field.
• Minimum 15 years' experience in residential property development with at least 5 years in a senior leadership role overseeing multiple functions; proven track record managing large-scale horizontal development projects.
• Experience leading cross-functional teams including construction, sales, and customer operations; professional engineering license (กว.) is an advantage.
• Strong business acumen with P&L management experience, commercial mindset with sales strategy, pricing, and marketing experience.
• Deep knowledge of horizontal residential construction, quality standards, regulatory compliance, and stakeholder management.
• Analytical and data-driven with ability to synthesize complex information for executive decision-making; ability to manage multiple projects and priorities under pressure.
• Strong communication skills in both Thai and English.