Senior Manager - Commercial Planning

About the Role

We are looking for a highly strategic and execution-driven Senior Manager - Commercial Planning to lead integrated commercial campaigns, promotion planning, and omni-channel growth strategy for Makro's Non-Food business. This role will drive end-to-end commercial planning across promotion, event activation, CRM collaboration, and communication strategy — connecting trade, marketing, media, and store operations to maximize sales, traffic, and customer engagement.

Responsibilities

• Lead annual and monthly commercial campaign and communication planning for Makro and MakroPRO.
• Drive integrated campaign planning across promotion and campaign concept strategy, CRM & targeted customer campaigns, activation & events, and online/offline communication alignment.
• Develop commercial calendar and go-to-market (GTM) strategy aligned with sales targets and seasonality.
• Coordinate closely with Media, Monetization, Trade, CRM, and Operations teams.
• Analyze customer behavior, category trends, and campaign performance to identify growth opportunities.
• Lead cross-functional execution to ensure campaign readiness and operational excellence.
• Monitor campaign KPIs including sales uplift, traffic, ROAS, CVR, and basket growth.
• Prepare management presentations, business reviews, and executive summaries.
• Manage agency collaboration and campaign execution timelines.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Strong understanding of retail and customer journey planning.
• Experience managing large-scale campaigns, promotions, and cross-functional projects in retail, trade marketing, FMCG, or modern trade environments.
• Strong analytical and strategic thinking capability.
• Excellent stakeholder management and communication skills.
• Experience working with CRM, media, or performance marketing teams is a strong plus.
• High ownership mindset with strong execution capability.
• Fluent in English communication.