Channel Support Specialist - B2B

Key Accountabilities

• Own Territory and Strategic channel KPIs, design offer and track implementation of territory and channel offer.
• Update & analyse market status for designing offer, solution proposal and getting/measuring performance/feedback.
• Plan and manage trade loyalty programs and events
• Counter competitor activities when necessary, using competitor intelligence.
• Use customer insights and channel understanding to achieve the growth targets and ensures that these are aligned to the brand and category strategies.
• Monitor all competitive initiatives in the market and prepare corresponding action plans.
• Drive relationship with Sales in the development of a robust channel plans aligned to the complexities of the accounts and manages proper roll-out in trade.
• Identify opportunities and risks in the implementation of brand and channel plans, develops all necessary tools for execution.
• Achieve sales budget and product profit goals within allocated marketing resources, including achievement of targeted market share
• Seeking to understand channels/customers’ expectation on product margin/profitability and manage their expectations

Education

University degree OR equivalent desirable

Experience

Minimum 5 years experience with more than 3 years experience of in sales, business development, trade marketing, and/or customer relationship management

Project Management experience is an advantage

Skills & Competencies

• Customer Profitability and Value Chain Understanding - Mastery
• Customer Segmentation & Channel Management - Mastery
• Sector, Market, Customer, and Competitor Understanding - Mastery
• LBM Performance management and planning for Sales - Mastery
• Understanding BP and Building Internal Relationships - Mastery