Associate Director, Consumer Behavior & Brand Insights

About the Role

The SA&I Commercial team at NIQ/GfK is dedicated to driving revenue growth, expanding market presence, and uncovering new business opportunities. As the growth engine of NIQ/GfK, the Sales function plays a critical role in the company's overall success.

In this role, you will be responsible for leading sales and renewals within your assigned portfolio—building a healthy and sustainable pipeline, identifying and developing new revenue streams, and strengthening relationships with existing clients. While the primary focus will be on FMCG, the scope of the role might extend to a few new sectors to expand.

Responsibilities

• Drive sales and renewals for existing accounts for own Consumer Behavior Insights + Brand (CBI+B) scope securing pipeline, new revenue opportunities and accurate forecasting while maintaining customer relationships
• Develop a complete and interconnected understanding of customer's industry/business/markets/clusters
• Partner with Customer Success and other relevant teams (eg. Retail Measurement, Retailer + Tech & Durables Account Leaders) to develop and execute Account Plans and JBPs
• Working with Customer Success teams to ensure client satisfaction
• Collect, analyze, act-on and escalade as appropriate Voice of Customer feedback
• Expand customer network to identify new budget holders
• Escalate product needs and trends related to Consumer Behaviour Insights and Brand (CBI+B) products and solutions

Qualifications

You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promote strong long-lasting client relationships. A proven leader, you motivate your teams to work with passion on sales opportunities. You're energized by accelerating sales, uncovering opportunities, and exceeding targets while bringing the best out of your team. A deep understanding of the market landscape, our CBI+B products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth.

• Min 7-10+ years of experience
• Solid sales skills and developed sales expertise in target scope
• Solid understanding of data analytics industry, business model, products, services, and solutions like Brand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness
• Experience working with FMCG clients
• Solid understanding of market trends and its interdependencies impacting customers

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)