Product Manager, Thailand

About the Company

SharkNinja APAC is expanding rapidly in ASEAN to grow its Shark and Ninja brands. The company focuses on innovation in small domestic appliances and seeks leaders who can drive product and market growth in Thailand.

About the Role

As Product Manager, Thailand, you will lead the full product lifecycle for the market — from portfolio planning and concept through launch and market success. You will work closely with US and regional teams to shape multi-year product strategy, own the portfolio vision, and bring consumer-led innovations to market.

Responsibilities

• Define and manage a multi-year product portfolio to meet market needs and growth ambitions.
• Lead end-to-end product development and strategy, from concept to market launch, in collaboration with US counterparts and cross-functional teams.
• Translate business needs into product concepts and business cases, secure approvals, and drive execution through delivery.
• Conduct market and consumer research using GfK data, feedback loops, and competitive insights to identify opportunities and portfolio gaps.
• Shape product positioning, unique selling propositions, packaging, and marketing strategy aligned with brand objectives.
• Evaluate product specifications, features, and packaging enhancements to optimize current and future product lines.
• Assess competitor offerings to guide differentiation and ensure strong market competitiveness.
• Partner with Marketing and Sales to inform communication, pricing strategy, go-to-market execution, and integrated launch plans.
• Participate in consumer insight studies and market validations to uncover trends and new category opportunities.

Qualifications

• Minimum 6+ years of related experience with a bachelor's degree.
• Background in consumer electronics / small domestic appliances (SDA) and experience across ASEAN strongly preferred.
• Prior experience in an MNC or having worked/studied overseas preferred.
• Proven track record in product innovation and development.
• Strong project management skills with attention to detail; familiarity with product development / milestone processes is a plus.
• Data analytics and metrics management skills; proficient in Excel and PowerPoint.
• Critical thinking, problem-solving, strong communication, presentation and public speaking skills; fluent English.
• Organizational, planning and documentation skills with ability to manage multiple projects at various stages simultaneously.
• Willingness and ability to travel.

Skills

• Experience leveraging GfK and consumer insights for product decisions.
• Project management and cross-functional stakeholder management.
• Data-driven decision making and metrics management.

Additional Information

• Mindset: breakthrough growth, move fast, fail fast and learn, progress over perfection, details matter, collaborative winning and communicating for impact.
• Explore SharkNinja on LinkedIn: https://www.linkedin.com/company/sharkninja-apac/