T&T Senior Consultant - Deloitte Digital (Adobe Martech) - MY

About the Role

Location: Kuala Lumpur, MY; Bangkok, TH

This role is with Deloitte Digital Southeast Asia. Across all clients and sectors, we believe great customer experiences create greater impact. Elevating the human experience creates enduring value—for the organization, the customer, society, and all.

Responsibilities

• Lead the design and implementation of enterprise Martech and customer experience solutions across the Adobe Experience Cloud ecosystem
• Translate business, marketing, and customer engagement requirements into scalable technical solution architectures and implementation roadmaps
• Conduct discovery workshops to define business requirements, customer journeys, data dependencies, activation use cases, and integration requirements
• Design end-to-end Martech solution architectures covering customer data ingestion, identity resolution, audience management, personalization, experimentation, and omnichannel activation
• Collaborate with business, CRM, analytics, engineering, and architecture teams to align technical delivery with marketing and CX objectives
• Drive technical solutioning and implementation governance across multiple Martech workstreams and enterprise transformation programs
• Provide technical leadership and oversight across implementation lifecycle activities including solution design, environment setup, integration planning, QA/UAT, deployment, and optimization

Adobe Experience Cloud Solution Expertise

• Design, configure, and support solutions across Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Campaign, Adobe Analytics, and Adobe Target
• Define and implement customer data models, schemas, identity stitching strategies, audience segmentation frameworks, and real-time activation use cases
• Configure and optimize customer journeys, decisioning logic, personalization rules, experimentation strategies, and omnichannel campaign orchestration
• Support integration design and implementation across Adobe Experience Cloud and external enterprise platforms including CRM, CDP, CMS, APIs, data warehouses, and middleware solutions
• Develop technical specifications, solution documentation, data mapping, and implementation standards aligned to enterprise architecture and governance requirements
• Troubleshoot complex platform, integration, and data flow issues while ensuring scalability, performance optimization, and operational stability
• Recommend leading practices for consent management, data governance, audience activation, and campaign performance optimization

Client Engagement & Consulting Leadership

• Serve as a trusted technical advisor to client marketing, CRM, data, and digital leadership teams
• Facilitate architecture workshops, capability assessments, roadmap planning sessions, and technical solution reviews
• Translate complex technical concepts into clear business recommendations and implementation approaches for senior stakeholders
• Support pre-sales activities including solution estimation, proposal development, RFP responses, demos, and client presentations
• Manage stakeholder expectations and collaborate effectively across cross-functional regional and global delivery teams
• Mentor junior consultants and support capability development within the Martech consulting practice

Optimization & Innovation

• Identify opportunities to improve personalization maturity, experimentation capability, campaign effectiveness, and operational efficiency
• Drive continuous improvement initiatives across customer journey orchestration, real-time activation, and audience management capabilities
• Stay current with Adobe Experience Cloud product releases, emerging Martech trends, AI-driven personalization capabilities, and industry best practices

Your role as a leader

• Develop diverse, high-performing people and teams through new and meaningful development opportunities
• Collaborate effectively to build productive relationships and networks
• Understand and lead the execution of key objectives and priorities for internal as well as external stakeholders
• Align your team to key objectives and set clear priorities and direction
• Make informed decisions that positively impact sustainable financial performance and enhance quality of outcomes
• Influence stakeholders, teams, and individuals positively – leading by example and providing equal opportunities for people to grow and succeed
• Lead with integrity, energise others, value individual differences, recognise contributions, and inspire self-belief
• Deliver superior value and high-quality results to stakeholders while driving high performance from people across Deloitte