Senior Media Planner

Responsibilities

• Performance-based campaign planning with focus on traffic and conversion generation to client's website
• Plan awareness campaigns for maximum reach and brand recall
• Client pitching to increase company revenue
• Plan and implement media plans to achieve client objectives (awareness, engagement, conversion)
• Daily and monthly media performance analysis for real-time strategy modification
• Work closely with ad optimizer to adjust bidding tactics

Qualifications

• Experience in the media industry with integrated media planning capability and performance marketing (both online and offline)
• Familiar with planning tools and market analysis, including consumer behavior study and competitive analysis
• Strong communication skills, written and oral in English
• Proficiency in Excel, Word and PowerPoint
• Experience in setting up and running campaigns on Facebook Ad Manager, Google suite (search, YouTube, DV360) and publishers
• Solid numerical and financial understanding
• Creative thinker and proactive problem solver with a positive, can-do attitude