CRM Manager

Responsibilities

• CRM Strategy & Execution Develop and implement the local CRM strategy to support customer acquisition, onboarding, retention, reactivation, and loyalty; execute CRM campaigns across all channels based on customer segmentation and behavior; coordinate with global brand teams and local marketing for campaign adaptation and localization; monitor campaign calendar and ensure timely execution and alignment with brand initiatives.
• System & Platform Operations Oversee CRM data management and customer lifecycle tracking through Navision and SAP ensuring seamless integration between Navision and LINE OA/CDP platforms for data accuracy; work closely with a third-party agency to implement CRM activities and maintain operational efficiency; work closely with the Marketing manager to optimize LINE Official Account (LINE OA) campaigns and customer flows; use the CDP to segment audiences, identify customer behavior trends, build trigger-based marketing campaigns and analysis.
• Customer Journey & Loyalty Develop strategies to enhance retention, loyalty, and repeat purchase rate; plan and execute automated customer journeys (e.g., onboarding, repurchase reminders, VIP communications).
• Data Analytics & Reporting Conduct precise and detailed data analysis to identify customer trends, segmentation opportunities, and campaign effectiveness; turn data findings into strategic recommendations; analyze campaign performance (CTR, open rate, conversions, retention) and provide actionable insights for continuous improvement.
• Cross-Functional Collaboration Liaise with internal teams (IT, Brand, Operation, Digital & PR) and external vendors to ensure CRM initiatives support business and marketing objectives; maintain alignment with the management team to ensure consistent reporting, messaging, and brand standards.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in CRM, marketing automation or digital marketing, ideally within the beauty, fashion, or luxury retail sectors.
• Experience working with CRM platforms (Navision and SAP preferred), CDP, and LINE Official Account.
• Proven ability to manage third-party agency relationships.
• Strong analytical skills and familiarity with CRM KPIs and reporting dashboards.
• Proficiency in Excel, Power BI, or other reporting tools; experience with CRM analytics dashboards is a plus.
• High attention to detail, proactive mindset and strong problem-solving ability.
• Strong presentation skills with the ability to clearly communicate CRM strategies, insights, and performance results to cross-functional teams.
• Excellent communication skills in Thai and English.

Additional Information

• ระดับประสบการณ์: รองผู้จัดการ
• ประเภทการจ้างงาน: พนักงานประจำ
• หน้าที่งาน: การบริหารและการตลาด
• อุตสาหกรรม: การค้าปลีกและการค้าปลีกเครื่องแต่งกายและแฟชั่น