Commercial Director

About the Role

The Commercial Director is entrusted with the full P&L, commercial development and network evolution of Panerai’s business in Thailand. This is a high-impact leadership role with broad visibility across the Maison, combining strategic influence, market stewardship and team leadership. The role leads both boutique and office teams to deliver sustainable growth, operational excellence and impeccable execution in line with Maison standards, while cultivating strong retail partner relationships and identifying opportunities to enhance the brand’s presence and selectively expand the network. This position works in close partnership with HQ and the Southeast Asia team in Singapore.

Responsibilities

• Commercial Strategy and Performance — Shape and execute the commercial strategy to develop the retail and wholesale network, deepen partner engagement and capture selective expansion opportunities; lead performance across boutiques and retail partners to enhance visibility, profitability and long-term brand desirability; orchestrate local sales, marketing and CRM strategies with partners; define and implement the local marketing and communication strategy and associated budget; lead boutique openings and refurbishments ensuring consistency with Maison standards; monitor market, competitor and sales dynamics and share insights with HQ and Southeast Asia; build senior-level relationships with key retail partners and drive joint business development.
• Client Development — Shape and monitor local initiatives and activation programs to recruit new clients, deepen engagement and build a strong Panerai community; build a pipeline of initiatives for client acquisition, loyalty and repeat business; champion clienteling and entrepreneurial thinking; build and nurture relationships with VICs and key clients.
• P&L Management — Profit and Loss ownership; propose and implement an annual budget; monitor budget expenses and retail/wholesale sales and propose corrective actions when necessary.
• Team Management and Development — Lead, inspire and develop boutique and office teams to foster a culture of excellence, accountability and high performance; provide visible leadership while empowering teams; strengthen capability through talent development, succession planning and retention; identify training needs and organise training sessions for team members and retail partners’ staff.
• Operations — Manage merchandising allocation & assortment for Retail, Wholesale and Travel Retail network; ensure Brand customer service and repairs are done in a timely manner using Regional Shared Services support where appropriate; ensure appropriate reporting to Headquarters in terms of sales analysis and finance.

Qualifications

• Minimum 10 years of relevant leadership experience in luxury retail, with strong exposure to business management and network development.
• Strong commercial and strategic acumen, entrepreneurial mindset and passion for brand building.
• Proven ability to lead transformation, inspire teams and deliver results in a dynamic luxury environment.
• Executive presence, sound judgment and the ability to influence credibly across functions, partners and senior stakeholders.
• Strong stakeholder leadership within a matrix environment and ability to align diverse teams and partners.
• Excellent communication, negotiation and interpersonal skills; hands-on, resilient, strong sense of ownership and consistent focus on excellence.

Additional Information

We, Richemont Luxury (Thailand) Limited (“Richemont”), will collect and process your résumé, curriculum vitae or other personal information such as name, email address, postal address, telephone number and other information regarding yourself, your past employment and/or your education (hereinafter referred to as “Personal Data”) for the purposes related to the evaluation of your application and recruitment process as well as to contact and correspond with you to respond to such applications (“Purposes”). Failure to provide such Personal Data may affect our processing and evaluation of your application. All information provided by you will be used for the Purposes only. If your application is unsuccessful, we will keep your Personal Data for a period of 1 year and will destroy it after such period. Your Personal Data may be provided to our Group and any subsidiary company of our Group, and/or any internal/external trusted service providers in Thailand and outside of Thailand authorized to process the information for the Purposes.