Seller Growth Analytics & Commercial Strategy (FBS) (Shopee)

About the Role

We are seeking a high-potential Senior Associate to own the core analytics and performance optimization engine for the FBS Seller Workstream. This role is a critical component of our commercial strategy, responsible for deeply understanding the seller journey and translating data signals into high-impact growth initiatives.

You will function as the analytical engine behind the strategic priorities, going beyond reporting to conduct complex deep-dive analysis across the full seller life-cycle, and working closely with senior leadership to ensure flawless execution of growth plans.

Responsibilities

• Full Funnel Performance Ownership: Own the measurement, monitoring, and deep-dive analysis across the seller funnel from acquisition and registration speed, through onboarding, to full activation; identify bottlenecks and propose high-leverage process improvements.
• Seller Health & Optimization Analytics: Systematically monitor and analyze key seller performance metrics including churn, retention drivers, and out-of-stock rates; conduct continuous root-cause analysis to develop targeted, data-backed interventions.
• Product and Supply Analysis: Conduct focused monitoring and analysis on the variety and quantity of new products sellers bring to FBS and use this data to inform inventory strategy and identify category growth opportunities.
• Strategic Initiative Generation: Generate and champion creative, data-driven initiatives to push performance across acquisition, retention, and seller performance.
• Cross-Functional Execution: Serve as a bridge between strategy and execution; work with Key Account Management (KAM) and Operations teams to ensure successful deployment and refinement of initiatives.
• Reporting & Insight Generation: Prepare high-quality, synthesized reports and present complex findings to the Senior Strategy Lead and other leadership, turning raw data into compelling commercial narratives.

Qualifications

• Minimum 3 years of working experience, ideally within E-commerce, Tech, Commercial strategy, or a highly analytical environment.
• Strong analytical capabilities with proven experience in quantitative analysis, financial modeling, and structured problem-solving.
• Comfortable navigating large datasets and utilizing analytical tools; advanced Excel is required.
• Demonstrated project management ability, including prioritization, timeline management, and driving execution in a fast-paced environment.
• Proven ability to work effectively and collaboratively with diverse stakeholders (e.g., Ops, Product, Commercial teams) to drive alignment and results.
• Highly creative, results-oriented self-starter who can generate actionable ideas from analysis and take ownership of implementation.