Brand Manager - Bird's Nest

What You'll Do

• Lead Brand & Campaign Management: Own and execute total brand strategy and assigned campaigns with excellence, ensuring delivery of sales, market share, and brand equity targets within A&P budget.
• Drive 360° Communication & Activation: Develop and implement integrated communication strategies and full-funnel activation plans that connect with consumers across ATL, BTL, digital, and experiential channels.
• Cross-Functional Leadership: Collaborate with internal and external stakeholders including Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sales, Regional, Regulatory, and Legal to ensure timely and successful campaign and product launches.
• Campaign Optimization & Agility: Monitor and analyze campaign performance in real time, applying a test-and-learn approach to optimize effectiveness and scale successful initiatives.
• Strategic Execution of Brand Plans: Lead execution of brand and business plans, translating strategic intent into actionable marketing mix elements that drive brand growth and consumer preference.
• Budget Ownership & ROI Tracking of Owned Campaign: Manage and control A&P budgets for assigned campaigns, ensuring efficient allocation and measurable return on investment.
• Market & Consumer Intelligence: Continuously monitor market dynamics, competitive landscape, and consumer trends to inform strategy and identify growth opportunities.
• Entrepreneurial Brand Building: Act as a brand entrepreneur—proactively identifying whitespace opportunities, challenging conventions, and driving innovation to unlock brand potential.
• Governance & Compliance: Ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.

What You Need to Be Successful

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 4+ years of experience in brand management or marketing in FMCG.
• Proven success in product launches and campaign execution.
• Strong strategic thinking, leadership, and communication skills.
• Experience with digital marketing and data analytics tools.