Director, Marketing – Lifestyle, ASPAC

About the Role

Director, Marketing – Lifestyle Group (ASPAC) is a corporate strategic role responsible for shaping Hotel and F&B marketing across Hyatt’s Lifestyle portfolio in the region. The position blends creative vision, cultural insight, and commercial acumen, working closely with property teams to provide strategic direction and guidance for marketing, openings, partnerships and activations.

Responsibilities

• Provide 360-degree strategic planning for marketing initiatives spanning hotels, F&B outlets, retail, special events, and activations across ASPAC
• Elevate hotel and F&B positioning and storytelling across existing and new properties, including storytelling and narration copy, recognition of hero elements and venue experience highlights
• Drive integrated rooms and F&B campaigns, partnerships, promotions and branded activations to enhance visibility, cultural relevance and commercial performance
• Advise and give feedback on property hotel and F&B marketing plans and digital media calendars; approve digital media and social content for openings, interviews and spotlights
• Identify, engage and manage short- and long-form collaborations with brands and creative talent in the F&B industry, including strategic beverage partnerships and co-brand placements
• Collaborate with property Marketing and Design teams to guide storytelling, content direction and visual standards for marketing assets
• Partner with Digital and Systems teams to oversee digital marketing efforts; ensure creative assets, messaging and campaign timing are on brand and optimized; review performance and accuracy of emails, SEO and web content
• Monitor and report on marketing KPIs and campaign effectiveness to senior leadership; seek, analyze and report trends and provide data-driven recommendations to optimize performance and ROI
• Organize shoots and digital assets; actualize and present reporting, analytics and key results for marketing efforts

F &B Activation & Programming

• Support ideation, course-correcting and marketing implementation for new and existing F&B activations, pop-ups and seasonal takeovers
• Roadmap and pursue opportunities that reinforce and elevate brand positioning such as awards, accolades, team and menu spotlights

Brand Governance & Property Enablement

• Establish and enforce brand marketing guidelines across properties to ensure consistency with Hyatt Lifestyle identity in all promotional materials and campaigns
• Collaborate with RVP brand marketing and property marketing teams to police brand imagery, collateral, media kits and digital promotions, maintaining strict brand compliance
• Lead regular alignment meetings with property marketing departments and serve as a trusted advisor and coach for property marketing and F&B teams

Qualifications

• Minimum 10+ years of experience in hospitality marketing, lifestyle brands, or related fields
• Proven experience in F&B concept development and/or pre-opening environments; experience across multiple markets, preferably within Asia Pacific
• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or related field required

Skills

• Strong creative and cultural sensibility with a passion for food, beverage and lifestyle experiences
• Commercial acumen with understanding of revenue drivers and performance metrics
• Strategic thinker with ability to influence without direct authority and excellent stakeholder management and communication skills
• Ability to navigate complex, matrixed organisations and multiple JV environments; highly adaptable, proactive and solutions-oriented