Senior Brand Manager

About the Company

With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.

The Role

This role will co-lead the business for Cornetto brand in Asia with an aggressive agenda for growth. It will be responsible to co-lead developing the brand growth strategy through portfolio renovation, innovation and communication assets development. Success in this role defined by crafting and launching breakthrough innovation with unmissable mix while aligning closely with local markets.

Responsibilities

• In-depth understanding of the Asia market or a certain region market dynamics, competition, consumer behaviour, and exciting trends
• Lead regional innovation projects with cross-functional team R&D, Packaging, Supply chain, Engineering, CMI to achieve communal project goal OTIF
• Develop a full innovation marketing mixes, proposition product, pack, price and communication mix and trade story. Lead the mix validation and test in relevant markets
• Create brand communication strategy including campaign idea, master assets, social first strategy
• Passionate storytelling through creating compelling business proposals & idea pitching for stakeholders
• Works closely with local market teams in the development of innovation mix and campaign launches
• Founder mindset through full owning and manage project investment, budget planning and monitoring

Qualifications

• Has 4-7 years' experience in Brand Marketing & Innovation
• Growth mindset driven by healthy curiosity and humility to learn
• Trends frontliner, passionate consumer listener and eager to be an innovator/pioneer
• Team player and collaborator, Team success oriented
• Assertive, Agile, and resilience, be able to work under volatile & uncertainty
• Comfortable to work with technical cross function i.e R&D and Engineering team
• Experience in multiple project management & networks
• Strong brand mix development including campaign assets development
• Having exposure on regional global role and Food / RTD/ snacking/ Ice Cream background is an advantage
• Proficient in English

Benefits

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Why Join Us

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. You'll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you're excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.