Online Marketing Campaign Operations (Shopee)

About the Role

The Regional Online Marketing team is responsible for driving business growth across diverse markets by acquiring new users, increasing platform orders, and boosting GMV through data-driven strategies. The team leverages a wide range of digital marketing channels and requires strong channel expertise combined with innovative problem-solving skills to deliver impactful results.

Responsibilities

• Execute, monitor and optimize both always-on and promotional online ads across channels including Meta, Google and TikTok.
• Coordinate with Strategy and local teams to gather campaign requirements and creative assets; handle technical setup and quality control, ensuring accurate campaign naming and tracking parameters.
• Collaborate with Strategy team to allocate channel budgets and manage real-time pacing (daily/hourly) to ensure spend alignment.
• Design and manage the campaign mix across channels and manage branding reservations, including Brand Lift Study (BLS) setup.
• Maximize efficiency through bid adjustments, budget reallocations within campaign groups, and creative performance analysis.
• Continuously run test & learn cycles and update best practices to optimize campaign performance.
• Troubleshoot delivery/performance issues internally and with external partners to overcome scalability bottlenecks.
• Conduct weekly performance reviews and deep dives, providing data-driven insights and operational action plans to internal stakeholders.
• Collaborate with Ad Tech/Product teams to automate and streamline campaign setup and management workflows.

Qualifications

• 2+ years of hands-on performance marketing experience (Google, Meta, TikTok); Mobile App UA experience is a plus.
• Good understanding of tracking, attribution models and online advertising technologies.
• Outstanding data-driven skills with the ability to translate complex metrics into business insights and clear operational actions.
• Exceptional organizational skills with a sharp eye for detail and the ability to meet deadlines in a fast-paced environment.
• Strong English proficiency and stakeholder management skills to work effectively across regional and local teams.