Division Manager - Merchandising (Pharmacy) & New Product Development

About the Role

Division Manager - Merchandising (Pharmacy) & New Product Development. Lead merchandising and below-the-line marketing elements to drive assortment, pricing, distribution and in-store communication for the Retail Pharmacy business, and manage NPD projects to deliver sales and profit targets.

Responsibilities

• Lead below-the-line marketing element mixes on assortment, pricing strategy, distribution and in-store communication.
• Lead a team of Merchandisers and manage assigned projects / new product development (NPD) to drive sales and profits in Retail Pharmacy.
• Continuously identify opportunities to differentiate each category by monitoring market trends and customer feedback to improve product assortment and reach budget targets.
• Understand store clustering and apply range/programs to match customer behavior and store location; review and update product and range by cluster.
• Optimize space and displays per store cluster to increase product availability and maximize profit per space; propose ideas to improve product display to attract customers.
• Work with store managers and design team to create visually appealing displays and layouts based on regulation guidelines to drive customer engagement and sales.
• Forecast demand and trends to determine optimal stock levels and plan merchandise assortments; find solutions to close performance gaps vs targets.
• Build and maintain relationships with suppliers and negotiate terms to ensure timely delivery and favorable pricing.
• Oversee other income management from trade and in-store activity with integrity and accuracy.
• Collaborate closely with Customer, Trade Plan, Supply Chain, and Store Operations to ensure end-to-end alignment and execution at store level.

Qualifications

• 3–5 years' experience in category or brand management, preferably in Healthcare or Pharmacy categories.
• Bachelor's degree or higher in a related field (Pharmacist preferred).
• Strong numerical and analytical skills; experience extracting reports from Microsoft Power BI is highly preferred.
• Deep understanding of healthcare trends, regulations, consumer & shopper insight, category management and trade planning.
• Healthcare product knowledge and market trend awareness; regulation knowledge.
• Report preparation and data analysis skills — Excel (expert level).
• Negotiation, presentation and communication skills; team player with leadership attributes.
• Experience in product range, trade planning, customer/channel strategy and sales strategy development.

Additional Information

CP AXTRA Public Company Limited. Nawamin Office: Buengkum, Bangkok 10230, Thailand.

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