Analyst/Senior Analyst, Customer Marketing (Marketing Analytics, Bangkok Based, Relocation provided)

About the Company

At Agoda, we bridge the world through travel. Data and technology are at the heart of our culture, fueling curiosity and innovation. The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines analysts, marketing strategists and data scientists to build data-informed marketing initiatives.

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on channel, examples of typical work include:

Responsibilities

• Experimentation and optimizing campaign performance: experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines; adapt to new product features and roll out changes from successful tests.
• Modeling: analyze large volumes of experiment and product data, develop predictive models using data science techniques (e.g., measuring impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmaps.
• Reporting, analysis and insights: build dashboards to track performance, derive insights, identify growth levers and communicate recommendations via presentations to stakeholders.

Qualifications

• Bachelor’s degree or higher in a quantitative subject (computer science, mathematics, engineering, business or science).
• Excellent verbal and written communication skills in English.
• 2+ years experience in data analysis from top-tier consulting, investment banking, private equity, strategy/business roles or a fast-growing global tech company.
• Experience with one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI).
• Ability to move fast and be efficient, making decisions based on evidence rather than intuition.
• Ownership mindset, strong organizational skills, attention to detail and ability to work independently.

Skills

• Experience in digital marketing or ecommerce and A/B testing (preferred).
• Strong presentation and negotiation skills; collaborative team player.

Additional Information

Agoda is an equal opportunity employer that values diversity and inclusion.