Executive-Marketing, Communication

About the Company

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We operate over 1,600 restaurants in 21 countries under brands including The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club and others. Our vision is to be a Global Operator of Multiple Food Brands with the objective of providing 100% satisfaction to all stakeholders.

About the Role

Job Purpose: Responsible for developing brand communication and execution which will lead to fulfillment of planned sales and dockets.

Responsibilities

• Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support BC calendar.
• Develop agency briefs and ensure execution of BC, KVs, and other brand materials.
• Coordinate with media agency to ensure media effectiveness and deliver media KPIs.
• Monitor competitive brand communications and regularly review communication strategy to ensure marketplace competitiveness.
• Act as guardian of the brand style guide and ensure communications are consistent across all channels.
• Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
• Maintain good working relationships with cross-functional departments and external agencies to ensure proper implementation of marketing plans.
• Manage and recommend appropriate influencers and KOLs for BC.
• Develop and manage all digital content for BC social media, both paid and organic.

Qualifications

• Bachelor degree in Marketing or related field.
• At least 1–2 years' experience in Marketing Communication.
• Strong creativity, forward-thinking and ability to handle complex tasks.
• Strong drive for results and a demonstrated passion for growth through learning and challenges.
• Proficiency in English.