Country Commercial Lead

About the Company

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 26 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries. Learn more at www.tolunacorporate.com

About the Role

We are looking for a Commercial Lead in Thailand to take the business into the next phase of growth, leveraging all the assets that are now part of the Toluna group following the acquisition of MetrixLab. This role involves leading the commercial business unit and servicing top clients, both global and local, in Thailand. Location: Bangkok, On-site / hybrid (working from the office 3-4 days a week minimum).

Responsibilities

• Build a high-performing commercial team that develops and grows a portfolio of clients; support them in building strategic account plans and growing their business.
• Mentor, coach and develop commercial team members and execute bi-annual reviews for line reports.
• Manage the local market pipeline and forecast, delivering growth and meeting commercial KPIs (primarily Bookings & Revenue).
• Be active and visible on large pitches and with the largest accounts; act as key point of contact (PoC) for large clients with regional/global presence.
• Support New Business Development (NBD) directors on proposals and pitches.
• Develop strategies for existing and growth accounts and partner with the Regional MD to prepare business cases; actively contribute to driving strategic initiatives within the country.
• Set the cultural tone, embed company values, and partner with the Research Director to build a unified market culture.
• Represent the company at external conferences and client thought-leadership events.

Qualifications

• Extensive commercial experience selling research and/or platform solutions and delivering sustained, significant growth.
• Proven experience successfully leading, developing and shaping a commercial team.
• Strong client network in SEA and experience working with global multinational brands in SEA.
• Ability to understand client needs and demands in a research context and solid knowledge of research methodology and content.
• Excellent listening, interpersonal and communication skills with the ability to develop effective working relationships with internal partners and external clients.
• Hands-on, proactive, and embodies the values of Toluna.
• Working from the office 3-4 days a week minimum.

Benefits

• Competitive pay and great benefits.
• Opportunities to grow within a global team and a welcoming, diverse workplace.
• Inclusion and respect are core to the company culture; access to a global community across 70+ countries.

Additional Information

• Acting with Ownership - Demonstrating individual accountability.
• Bringing a forward mindset - Being action-oriented, bold and entrepreneurial.
• Collaborating with Curiosity - Exhibiting teamwork through togetherness.
• Discussing openly, committing jointly - Sharing your views openly.
• Embracing empathy - Being egoless & caring.