Manager - Business Intelligence

About the Company

MakroPRO is building Thailand's next-gen commerce engine — blending offline retail, express delivery, and digital marketplace into one powerful omni-retail platform.

Responsibilities

• Create self-serve dashboards for Commercial, Marketing, Product, and Ops teams using Power BI; monitor real-time business health and proactively alert teams on performance anomalies or trend shifts.
• Implement platform, marketing and campaign-level ROI frameworks to measure promotion and pricing efficiency.
• Define segmentations, LTV models, buyer cohorts, and marketplace health indicators.
• Conduct funnel analysis across app journey — from acquisition to repeat behavior and basket expansion.
• Initiate and lead data science projects and collaborate with data science teams to model forecasting, pricing elasticity, churn signals, etc.
• Partner with category heads, marketing leads, Ops and Product owners to translate business needs into analytics action plans.
• Work with Product and Tech on instrumentation, tagging, event tracking, and feature experiments.
• Coach and mentor junior analysts on structured problem solving, data storytelling, and tooling best practices.
• Drive business outcomes such as improved campaign ROI, higher customer reactivation rates, better platform conversion, reduced data turnaround time, and increased adoption of BI tools.

Qualifications

• 6–10 years of experience in BI, analytics, or data strategy, with at least 3 years in e-commerce, consulting, or omni-retail.
• Strong SQL, Python and dashboarding (Power BI) skills.
• Experience designing campaign tracking, funnel metrics, marketing attribution, and customer journey analytics.
• Strong commercial sense — ability to think like a category lead, not just an analyst.
• Comfortable with ambiguity, owning workstreams, managing stakeholders, tight deadlines, and high-stakes decision-making.
• Bonus: Knowledge of data science, ML models, or AI tools, especially if piloted in a business context.

Skills

• SQL, Python, Power BI
• Business data analysis and campaign / funnel analytics
• Experience with data science / AI projects (bonus)
• Stakeholder management and mentoring