Qualitative Market Researcher (Shopee)

About the Team

We are looking for a Market Researcher who can lead strategic buyer insights studies to help uncover deep motivations, barriers, and behaviors behind purchase decisions. This role requires someone who can design and conduct effective qualitative research aligned with complex stakeholder questions—while working under tight timelines and budgets.

Responsibilities

• Design the most appropriate research approach to answer each key business question and select suitable methodologies
• Lead end-to-end research projects: clarify objectives, plan methodology, recruit buyers, moderate sessions, analyze data, and produce insightful reports
• Execute and analyze qualitative methodologies including in-depth interviews (IDIs), focus group discussions (FGDs), diary studies, and immersion research related to e-commerce buyer behavior
• Translate qualitative findings into clear, actionable recommendations tailored for stakeholders in Marketing, Business Development, Product, and Operations
• Collaborate with internal teams and external research agencies to ensure high-quality outcomes from external partners
• Occasionally support or conduct usability testing, persona development, and user journey studies when collaborating with product or UX teams
• Support buyer recruitment for qualitative studies and immersion trips, including screening and facilitating sessions
• Monitor industry trends and platform dynamics to contextualize insights and identify growth opportunities

Qualifications

• Bachelor's Degree in a related discipline (e.g., Marketing, Psychology, Sociology, Communication, or Business Administration)
• 2–3 years of experience in Market Research, with strong hands-on experience in qualitative research; agency-side experience is a plus
• Strong understanding of qualitative research frameworks and ability to recommend the right methodology for different research questions
• Demonstrated creativity and an innovative mindset in approaching research challenges
• Experience managing end-to-end qualitative research projects: framing objectives, designing guides, buyer recruitment, moderation, analysis, and reporting
• Proficiency in Excel and Google Suite (Google Sheets, Docs, Slides); familiarity with Lyssna/Hotjar is a plus
• Excellent storytelling and communication skills (written and verbal) with the ability to engage stakeholders across functions and levels
• Detail-oriented, able to manage multiple tasks independently, meet deadlines, and thrive in a fast-paced environment