Growth Operations Specialist - Greater China

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Belong to the growth department, responsible for growth indicators, especially proficient in designing user裂变 growth activities; 所属增长部门，对增长指标负责，特别是精通设计用户裂变增长活动
• Design and implement user growth strategies, coordinate channel operation activities, responsible for creative planning, resource coordination and execution, track data effects, and produce review reports; 设计并执行用户增长策略，统筹渠道运营活动，负责创意策划、资源协调及落地执行，并跟踪数据效果，输出复盘报告
• Focus on refined channel operations, build channel/user layered incentive systems and lifecycle management mechanisms, design differentiated operation strategies, and drive platform user growth; 专注渠道精细化运营，搭建渠道/用户分层激励体系和生命周期管理机制，设计差异化运营策略，驱动平台用户增长
• Quickly establish effective data analysis frameworks, monitor and analyze user growth data, evaluate strategy effectiveness, and drive business growth through data; 擅长数据分析，能够快速建立有效的数据分析框架，监控和分析用户增长数据，评估策略效果，通过数据驱动业务增长
• Monitor industry dynamics, policy changes and competitor product trends; track cryptocurrency market trends and propose targeted operational optimizations and differentiated operation plans; 关注行业动态、政策变化及竞品动向，跟踪加密货币市场趋势，并提出针对性运营优化建议，输出差异化运营方案
• Be familiar with blockchain-related products, promote the implementation of business product functions, and drive business growth; 熟悉区块链行业相关产品，推进业务产品功能落地，驱动业务增长

Qualifications

• Min. 3 years experience in activity operations; familiar with the Web3 industry; independently handled user growth projects with 1M+ users; 3年以上活动运营经验，熟悉Web3行业，独立操盘过百万级用户增长项目
• Proficient in various user operation methods and裂变 models; experience with Pinduoduo, Kuaishou and other social-media growth activities is preferred; 精通用户裂变模型，熟悉各类用户运营玩法，有拼多多、快手等社交裂变增长活动运营经验者优先
• Bilingual English and Mandarin required to coordinate with overseas partners and stakeholders; 英语流利可作为工作语言
• Self-driven, responsible and able to work under pressure; 自驱力强，有责任心，抗压能力强
• Strong cross-department coordination ability; 有极强的跨部门协同能力

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Additional Information

Binance is committed to being an equal opportunity employer.