Head, Deposit Products

About the Role

Lead Deposit Products for Individual Customers including Preferred Customers as well as Juristic Customers. Oversight of end-to-end product creation, maintenance, processes and risk management.

Responsibilities

• Responsible for overall retail deposit strategy – drive deposits and wealth growth while balancing ALCO/ balance sheet requirements, product management, process and regulatory considerations.
• Optimize net interest income from deposits by maximizing NIM, deposit AUM and customer acquisition & retention.
• Create product strategies for individual and juristic deposits, digital and non-digital savings and fixed deposits, and develop deposit & debit card products across channels (branch, digital, partnerships).
• Develop business plans, product design, customer segmentation and client portfolio management to meet business goals.
• Manage funding inflow/outflow to align with the bank's financial policy and create funding tools to generate highest return with low cost of funds.
• Portfolio management and cross-selling to create incremental NII/NOII per customer; maintain healthy portfolio and upsell via weekly data analytics.
• Monitor and drive key business indicators (CASA ratio/COD/NIM/NII/NOII) and other financial KPIs; monitor performance daily/weekly/monthly and design strategies to address gaps.
• Design customer and branch campaigns to optimize fund flows, maximize AUM and NII; design customer communications and liaise with branches proactively.
• Coordinate with internal stakeholders (CBSM, Finance, IT, Digital, Marketing, DB, CSD, Branch, Compliance, Legal) and external partners to enable efficient product/campaign development and future diversification.
• Develop and maintain best-in-class customer journeys across branch and digital channels.
• Ensure all products and processes comply with relevant regulations (AMLO, BOT); address fraud and mule account issues proactively and follow internal governance.
• Initiate process improvements (e.g., paperless factsheet, T&C, product catalog via QR), control sales processes and documentation, and manage product budgets and expenses.
• Prepare committee documents for recurring and new product/process approvals and launches; initiate/redesign products or services to match industry trends (e.g., cardless withdrawal, wallet-linked account).

Qualifications

• Bachelor’s degree in Business Administration, Finance, Economics, or a related field.
• Minimum 8–10 years of experience in banking or financial services.
• Proven track record in deposit product management, product development and commercialization.
• Experience managing P&L, pricing strategies and market segmentation.
• Strong background in cross-functional collaboration and stakeholder engagement.
• Strong analytical skills with experience in data-driven decision-making.

Additional Information

• Work arrangement: onsite
• Employment type: full_time
• Contact: kanokpohn.c@cimbthai.com, 065-520-7336