Paid Media Specialist

About the Role

We are looking for a full-time Paid Media Specialist to drive B2B lead generation and pipeline growth through paid acquisition across Google Ads, LinkedIn and Meta. You will plan, build and optimise performance marketing campaigns across these channels to generate qualified leads and measurable growth through disciplined experimentation, creative testing and rigorous reporting.

Responsibilities

• Own end-to-end campaign execution across Google Ads (Search, Performance Max, YouTube, Display), LinkedIn Campaign Manager (lead gen, website conversions, retargeting) and Meta Ads Manager (prospecting, retargeting, lead forms, conversion campaigns).
• Build and maintain campaign structures, targeting, bidding strategies, naming conventions, documentation and test plans; maintain account hygiene and change logs.
• Help shape budget allocation and channel strategy with the marketing lead and run an experimentation roadmap (audiences, creative, offers, bidding, placements).
• Coordinate landing page tests with the web team and provide CRO insights, testing recommendations and messaging input to improve conversion rates.
• Create and maintain performance reporting that connects spend to outcomes (pipeline/revenue where possible) and monitor performance daily to make proactive optimisations (pacing, bids, exclusions, audience quality, frequency).
• Manage tracking and measurement: ensure conversion events and pixel setup (GTM, GA4, platform pixels) are correct and work with web/dev teams to troubleshoot attribution and conversion issues.
• Partner with creative and content teams to brief, launch and iterate on ad creative: write/refine ad copy, provide performance insights and build a repeatable creative testing process.
• Keep up with platform updates, policy changes and best practices.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration or related field.
• Priority to Thai nationality; age not over 45 years.
• 2–5+ years managing paid media budgets with hands-on ownership (not just reporting).
• Strong practical experience in Google Ads, LinkedIn Ads and Meta Ads.
• Good communication skills in Thai and English.
• Solid understanding of conversion tracking, attribution basics and measurement limitations; comfortable diagnosing tracking issues in GA4 and Google Tag Manager.
• Confident with data analysis using Excel/Google Sheets (pivot tables) and clear interpretation of results.
• Copy and creative judgement: able to identify why creative is or is not working and iterate quickly.
• Ability to work independently, prioritise and communicate clearly with stakeholders.
• Experience working with GA4, Google Tag Manager, Looker Studio, spreadsheets and a CRM for lead/pipeline feedback.
• Nice to have: experience with B2B lead generation and longer sales cycles (MQL → SQL → pipeline); CRO and A/B testing or tools like Hotjar; offline conversion imports / enhanced conversions / Meta CAPI; familiarity with Looker Studio dashboards, multi-touch attribution and HubSpot CRM integrations.

Benefits

• Work from modern offices in True Digital Park, Bangkok as part of a growing international team.
• Collaborative environment with opportunities to expand knowledge and learn while owning projects.
• Access to Coursera courses and personal coaching for skills development.