Marketing Supervisor

JOB SUMMARY

• Participates in developing and implementing programs that will increase tour flow from marketing channels.
• Evaluates programs for generating tours and implements solutions to enhance programs and tour flow.
• Communicates marketing strategy to sales and marketing workforce.
• Builds and maintains relationships with sales management, and coordinates with them to address any problems.
• Participates in the performance management, coaching, and selection of the marketing workforce.

JOB SPECIFIC TASKS

Developing Programs for Generating Traffic Flow/Business

• Develop relationships to build a network (e.g., Off Property Contact [OPC], brokers, associates, member referrals) useful for developing sales leads.
• Contribute to development and review of print ads, online ads, and other marketing materials (e.g., audio/video presentations, billboards, events, activities, seminars and special in-house functions).
• Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and makes recommendations to improve and enhance future programs/events.

Managing Relationships External to Marketing

• Interact with team members from the finance, accounting, and legal disciplines to resolve issues appropriate to those functions.
• Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
• Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.

Managing and Developing the Sales and Marketing Workforce

• Prepare for and conduct team meetings.
• Measure the performance of marketing executives/team leaders against goals and hold them accountable.
• Provide one-on-one coaching and mentoring to team associates.
• Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
• Provide on-call support to associates when not on site.
• Deliver and coordinates various training programs.
• Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.

JOB QUALIFICATIONS

• Good personality
• Strong communication skills especially speaking
• Positive interpersonal skills
• Able to work in a deadline and target
• Strong hospitality skills.