Media Buyer & Optimization Specialist

About the Company

TMGM is a leading global financial services provider, specializing in Contracts for Difference (CFD) trading and offering trading solutions across equities, forex, and commodities. The company focuses on delivering strong client experiences and driving business growth through professional expertise and technology.

About the Role

This role is responsible for developing and managing end-to-end media strategies to generate quality leads, drive registrations, and increase active user engagement. The role optimizes campaigns daily to meet key KPIs (CPL, CVR, CPC, CPA) and ensure strong ROAS, while working with cross-functional teams to define target audiences and identify MarTech tools for better insights.

Responsibilities

• Devise and manage end-to-end media plans and strategies to raise quality leads, drive registrants and increase continuous active usage
• Bidding and optimizing media campaigns daily to monitor and improve ROAS (CPL, CVR, CPC, CPA) to achieve business goals
• Measure and report media performance against KPIs and provide weekly recommendations to stakeholders to enhance campaign communication and creative effectiveness
• Collaborate with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define potential customer segments across ad platforms and owned channels
• Monitor digital customer behavior and identify new MarTech tools to gather online marketing insights and improve mobile-app marketing
• Identify initiatives and techniques to improve KPI performance and operations, including A/B testing, multivariate testing, attribution models, and multi-touch retargeting
• Track and analyze site traffic and performance indicators, produce regular internal reports, and identify improvement areas to reduce drop-off and improve conversion

Qualifications

• Bachelor's degree in a related field
• 2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing
• Hands-on experience with performance media channels such as Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads and other biddable/non-biddable platforms
• Experience in the finance industry is an advantage
• Strong command of English, both written and spoken

Benefits

• Growth opportunities including educational and career development
• People-first values and focus on employee job satisfaction
• Revenue share opportunities for eligible employees
• Work with a worldwide team and gain international experience