Marketing Manager, Gum and Candy
ประกาศจากแหล่งภายนอกคุณสมัครได้โดยตรง — เราจะพาคุณไปยังหน้าสมัครงานของบริษัท ไม่ต้องสมัครสมาชิก ไม่มีคนกลาง ไม่ต้องล็อกอิน ThaiJobz
เกี่ยวกับตำแหน่ง
Develop and manage brand innovation/renovation strategies for gum and candy products, driving sustainable growth and aligning with brand vision. Accountable for revenue and profit objectives related to innovation, integrating insights into marketing campaigns.
รายละเอียดงาน
Job Description
Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
- You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals.
- In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation.
- You will also manage the portfolio (which includes brand architecture).
- In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators.
- Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills—a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
- You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
คุณสมบัติผู้สมัคร
- ประสบการณ์
- 3-5 ปี
- การศึกษา
- ไม่ระบุ
