Brand Manager

About the Role

Support Senior Brand Manager and lead in managing brand's product portfolio, exploring new opportunities, and developing brand strategy/direction to meet business objectives.

Responsibilities

• Develop & implement effective marketing strategies & execution plans to achieve brand objectives with strong understanding of consumer insight, especially in Makeup and Color Cosmetics category.
• Collaborate closely with internal departments (product development, sales, trade, design, procurement, e-commerce) to drive product launches and manage existing products.
• Manage and lead discussions with external parties (agencies, business partners, production houses).
• Plan and track budget spending and adjust as needed.
• Build awareness for new product/campaign launches and track campaign & product performance along with competitors' activities.
• Lead New Product Development (NPD) process with product development team; create product concepts and strategy to meet business objectives.
• Analyze marketing campaign results and create comprehensive reports.
• Lead market research to keep up to date with customer trends, market situation, and competitors.
• Maintain consistency in branding across all marketing areas.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communication, Mass Communication, Faculty of Arts, or related field.
• 5–6 years of experience in Marketing/Advertising/PR/Communication or related field.
• Strong experience in Makeup or Color Cosmetics business is required.
• 1–2 years of team management experience.
• Proficient in MS Office, Mac, Excel, Numbers, reports, presentations.
• Advanced presentation and storytelling skills; able to create product and creative briefs for new project launches.
• Strong judgment, analytical, and comprehension skills; good knowledge in beauty and FMCG industry.
• Passionate about beauty and cosmetics; strategic thinker with creativity and solid project management ability.
• Open-minded, energetic, enjoys discussing new ideas; excellent communication skills (both Thai & English).
• Aesthetic sense in color, trend, and beauty expression is a plus; photo or video content skills beneficial.

Additional Information

• This position will have an assignment test before interview.
• Work Location: HDQ Rama9 Soi53