Thailand Marketing Manager

About the Company

Cricut empowers creativity through innovative crafting tools and technology. As we accelerate our growth across Asia, we are looking for a driven and hands-on Marketing Manager to build and scale Cricut’s presence in Thailand.

About the Role

As the Thailand Marketing Manager, you will own the brand and marketing execution in-market driving awareness, engagement, and sales across digital and retail channels. This is a highly hands-on role where execution matters. You will launch campaigns, manage creators and partnerships, and drive always-on marketing initiatives across social, influencer, and retail channels. You will work closely with regional and global teams, as well as local partners, to ensure consistent brand execution while adapting strategies to the Thailand market.

Responsibilities

• Own and execute Cricut’s marketing strategy for Thailand, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
• Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Shape paid media strategy and provide creative direction while working with agencies or partners on execution
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
• Create and adapt locally relevant content and storytelling that resonates with Thai audiences
• Monitor, analyze, and report on marketing performance and use data to continuously improve results
• Manage marketing budgets with a strong focus on ROI and efficiency
• Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity

Qualifications

• Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
• Proven experience driving brand awareness and engagement in the Thailand market
• Strong hands-on experience in social media marketing, including content strategy and community management
• Experience managing influencer and creator partnerships end-to-end
• Solid understanding of paid media (Meta, TikTok, Google) — able to guide strategy and evaluate performance
• Familiarity with Thailand e-commerce platforms such as Shopee, Lazada, and TikTok Shop
• Strong analytical and data-driven mindset
• Ability to manage multiple priorities in a fast-paced environment
• Fluent in Thai and English (written and spoken)
• Comfortable working in a lean, fast-moving, startup-like environment

What You'll Bring

• Hands-on operator mentality who enjoys executing and iterating quickly
• Deep understanding of the Thailand digital and social landscape, from creators to platforms to cultural nuances
• Combination of creative and analytical skills with a focus on measurable results

About the Opportunity

This role is an opportunity to build Cricut’s brand and community in Thailand from the ground up. As Cricut grows in Thailand, this role has strong potential to expand in scope and impact.

Additional Information

All your information will be kept confidential according to EEO guidelines.