Head of Trade Marketing

About the Company

Thai Asia Pacific Brewery Co., Ltd.

Responsibilities

• Define and lead end-to-end trade marketing strategy, ensuring clear prioritization across On-Trade and Off-Trade channels.
• Translate brand ambition into world-class in-market execution (EOE & PICOS), driving visibility, availability, and activation excellence.
• Lead channel and outlet segmentation strategies to ensure “right brand, right outlet, right consumer” execution.
• Design and scale high-impact trade programs and POSM strategies that elevate in-outlet experience and shopper engagement.
• Partner closely with Sales to deliver joint business plans and customer-driven growth initiatives.
• Own and optimize trade investment, balancing brand building with strong commercial ROI discipline.
• Drive a performance culture using data and insights to improve channel profitability and execution effectiveness.
• Build, lead, and inspire a high-performing trade marketing organization, developing strong capabilities and future leaders.
• Champion cross-functional alignment, ensuring seamless collaboration across Marketing, Sales, and Commercial teams.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, or related field (MBA preferred).
• Extensive 10+ years’ experience in FMCG / Alcohol / Beverage, with deep expertise across Trade Marketing, Channel Management, and/or Sales leadership.
• Proven track record of translating strategy into commercial results through disciplined execution and measurable impact.
• Strong ownership and accountability with the confidence to make decisions, challenge assumptions, and lead in a competitive market.
• Demonstrated resilience and adaptability with experience navigating complex channel dynamics and ambiguity.
• Deep commercial acumen with data-driven decision making and continuous performance optimization.
• Strong leadership capability and passion for developing people and building winning teams.
• High level of self-awareness, curiosity, and a forward-thinking mindset to challenge the status quo.
• Strong stakeholder management skills with the ability to influence and align cross-functional teams across Marketing, Sales, and Commercial.
• Fluent in Thai with strong English communication skills.