Director of Sales & Marketing (Laundry Business)

About the Role

The Director of Sales & Marketing is responsible for leading the commercial strategy of the laundry business, driving revenue growth, market expansion, and brand positioning. The role covers sales, marketing, pricing, customer engagement, strategic planning, key account management, and business performance optimization.

Responsibilities

• Develop and execute long-term sales strategy aligned with company growth targets, including setting revenue budgets, KPIs, and sales targets across segments.
• Identify and penetrate new market segments (hospitality, healthcare, industry, retail, etc.) and drive expansion into new geographic areas and customer segments.
• Lead contract negotiations with major corporate and institutional clients and establish strategic partnerships and alliances.
• Analyze market trends, competitor positioning, and pricing benchmarks; lead feasibility studies for new business opportunities and services.
• Coordinate with operations to ensure high levels of customer satisfaction and quality service delivery.
• Lead, train, and motivate the sales team; monitor sales performance and implement improvement strategies.
• Prepare and present sales reports, revenue forecasts, and market analysis; monitor KPIs and assist in budgeting and cost control to maximize profitability.
• Develop and implement integrated marketing strategies (offline & digital), strengthen brand positioning, run campaigns and promotions, and drive CRM usage and customer analytics.
• Track performance against targets such as revenue vs. budget, number of new customers, and customer satisfaction index improvement.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field (preferred).
• Proven experience in sales, preferably in commercial laundry, hospitality, or service industry.
• Strong negotiation, communication, and interpersonal skills.
• Ability to develop sales strategies and execute business development plans; experience managing client relationships and handling customer concerns.
• Goal-oriented, self-motivated, and results-driven.
• Proficiency in Microsoft Office and social network platforms.
• Knowledge of laundry operations and pricing structures is an advantage.