Head of Content

About the Role

A content team leader who understands creativity, production, and business value. Open to innovation while staying aligned with both brand and company objectives. Capable of developing people, ideas, and delivering long-term value to both the brand and the team.

Responsibilities

• Develop social content strategies for clients, covering both campaign-based and always-on approaches.
• Lead analysis of consumer insights, trends, and platform movements to identify opportunities for brands in the digital space.
• Conceptualize and present creative, strategic content ideas that maintain strong branding and drive engagement or virality.
• Provide close guidance and feedback to Content Creators, Copywriters, and Social Executives; manage and develop the content team and set quality control standards.
• Oversee and align workflows between Content and Design/Production teams to ensure consistency from ideation to execution; design workflows to improve efficiency and reduce friction.
• Collaborate with Creative, Influencer, Media, Strategic Planning teams and Account Executives/Client Leads to ensure integrated communication and production feasibility.
• Provide direction for content production, especially short-form video (TikTok, Reels, etc.), ensuring ideas are effectively executed.
• Monitor content performance and analyze data to develop optimization plans based on insights.
• Act as a decision-maker in filtering, refining, and improving content; represent the company when presenting work to client management teams.
• Oversee the full content process from Ideation → Production → Delivery; plan content at a macro level including Brand Narrative, Content Pillars, and Platform Strategy; develop content frameworks and team working standards.

Qualifications

• At least 5 years of experience in Content, Social, or Creative Communication, with a strong and proven portfolio.
• Experience leading teams, with the ability to effectively manage time and team resources.
• Strong big-picture thinking with a solid understanding of Branding, Strategy, Consumer Journey, and Platform Performance.
• Strong understanding of social trends and content formats that drive engagement or virality, and ability to adapt them to each brand’s DNA.
• Solid understanding of video content and production processes, especially short-form formats (e.g., TikTok, Reels), with the ability to provide clear direction to the team.
• Proven leadership skills: clear direction, open-mindedness, direct communication, and a results-oriented mindset.
• Strong English proficiency, with the ability to deliver presentations at an executive level.

Benefits

• Social security and group insurance.
• Personal leave, sick leave, annual leave, and statutory holidays.
• Annual bonus and company outings.
• An open, experimental, and action-driven working culture (“open-minded – bold to try – ready to move fast”).
• Hands-on experience working with Strategy, Research, Creative, KOL, and Brand teams.
• Career growth opportunities toward Strategic Leadership or Agency Partner roles.