Digital Commerce Manager

About the Company

Health & Happiness (H&H) Group is a publicly traded company with established market positions in more than 16 countries across Asia-Pacific, Europe, North America and Oceania, with over 2,700 team members. Our vision focuses on premium nutrition and lifetime wellness across three business segments: Baby, Adult and Pet Nutrition and Care, supporting whole-family health across seven international brands.

About the Role

Lead the digital commerce agenda for the Thailand market, focused on driving online sales growth across ecommerce platforms and social commerce channels (Shopee, Lazada, TikTok Shop, LINE). Reporting to: Digital Commerce Manager, SEA (based in Singapore).

Responsibilities

• Own and manage the digital commerce business for Thailand, delivering revenue, profit and market share growth across key ecommerce and social commerce platforms.
• Develop and implement commercial strategies for flagship stores on Shopee, Lazada and other marketplaces, covering assortment, pricing, campaign planning and conversion optimization.
• Lead social commerce initiatives including brand livestreams, affiliate livestreams, influencer and affiliate video content, and affiliate community engagement programs to drive awareness and sales.
• Collaborate with platform partners and enablers to secure visibility opportunities, joint business plans and co-marketing support.
• Plan and execute major online sales campaigns (e.g., 11.11, 12.12, Brand Day) and ensure timely execution of promotional activities.
• Analyze performance data and consumer insights to continuously optimize sales, conversion rates and return on investment.
• Work cross-functionally with marketing, trade, supply chain and regional teams to align brand messaging, inventory planning and activation strategies.
• Monitor digital and social commerce trends, identifying new tools, platforms and opportunities to enhance brand performance and competitiveness.

Qualifications

• Degree in Business, Marketing or related field; specialization in digital commerce preferred.
• Minimum 6 years of experience in ecommerce and/or digital sales, preferably within consumer goods, beauty or health supplements industries.
• Proven track record managing and growing sales performance on platforms such as Shopee, Lazada, TikTok Shop and LINE.
• Strong understanding of social commerce, affiliate marketing and influencer-driven sales conversion.
• Analytical and data-driven with strong commercial acumen.
• Adaptable, proactive and results-oriented in a fast-changing digital environment.
• Excellent communication skills in both Thai and English. Candidates with less experience may be considered for the Assistant Manager position.

Benefits

• Salary and benefits will be competitive and commensurate with experience.

Additional Information

H&H Group is an equal opportunity employer committed to a diverse and inclusive workplace. We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures. If you require support or assistance during the application process, please notify us at the time of application.