Freelance Performance Marketer (Social & Google Ads)

About the Role

We're looking for a results-driven Freelance Performance Marketer to own and optimize our paid acquisition across social media and Google Ads for ooca - อูก้า แอปฯจิตวิทยา. This role focuses on driving measurable growth, improving efficiency, and scaling successful campaigns.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube).
• Translate business goals into media strategies (CAC, ROAS, conversions) and manage budgets.
• Continuously optimize targeting, creatives, bidding, and funnels; run A/B tests on creatives, copy, and landing pages.
• Identify scaling opportunities and propose budget allocation strategies.
• Track and analyze performance metrics (CTR, CPC, CPA, ROAS, conversion rates) and provide weekly reports with insights and actionable recommendations.
• Set up and maintain tracking (Pixel, GA4, conversion events) and contribute to funnel and landing page improvements and growth experiments (retargeting, segmentation).

Key Deliverables

• Weekly performance dashboard + insights.
• Clear testing roadmap (what's being tested and why).
• Measurable improvements in CPA, ROAS, and conversion rate.

Qualifications

• 2–5+ years in performance marketing (agency or in-house) with a proven track record managing Meta Ads and Google Ads.
• Strong analytical mindset; comfortable with data and scaling campaigns with real budgets.
• Ability to work independently and take ownership.
• Nice-to-have: experience in health tech, wellness, or subscription products; familiarity with GA4 and Looker Studio; basic understanding of landing page CRO.
• We seek someone outcome-focused, proactive, able to challenge assumptions and communicate performance clearly.

Benefits

• Type: Freelance / Contract (3–6 months, extendable based on performance).
• Work setup: Remote (with occasional check-ins).
• Compensation: Expected monthly rate or project-based pricing.

Additional Information

• To apply: share a brief background and relevant experience, case studies or examples of campaigns managed (with metrics), your approach to improving a struggling campaign, and expected monthly rate or project-based pricing.