Regional Lead, Brand Marketing Strategy

About the Company

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, livestreaming, video production, affiliate management for social commerce, full-funnel digital marketing services and advanced market intelligence, powered by inhouse technology for leading international brands across all key marketplaces and social platforms in 6 SEA countries. We are the exclusive partner of Flywheel in SEA.

The Team

The Digital Marketing Team focuses on performance marketing across marketplaces like Shopee, Lazada and TikTok, covering the full 360-degree customer journey from media planning to real-time optimisation and analytics on Meta, Google and programmatic channels. The team partners closely with clients to turn insights into action and drive ecommerce growth.

Responsibilities

• Own and develop differentiated brand marketing strategies for assigned key accounts grounded in business objectives, category dynamics and audience insights.
• Act as strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives and leading strategic conversations in pitches and QBRs.
• Translate business strategy into end-to-end full-funnel marketing plans, including audience persona definition, funnel design (awareness → consideration → conversion), channel roles (TikTok, Meta, marketplaces) and content strategy.
• Provide clear strategic direction to creative teams (briefing, messaging, content approach) and performance teams (activation logic, channel strategy) to ensure seamless execution.
• Build horizontal capabilities to standardise a high-performing social commerce machine across markets while serving as vertical strategic lead for key brand accounts.
• Leverage tools and data sources such as TikTok MarketScope, category benchmarks and competitive analysis to translate insights into actionable strategic recommendations that drive growth.

Qualifications

• Bachelor's degree in Marketing, Media, Business or related field.
• 8+ years of experience in full-funnel performance marketing.
• Experience in brand strategy, campaign planning or integrated marketing.
• Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
• Ability to link creativity with performance metrics and business outcomes; strong storytelling and presentation skills.
• Strategic thinker with a data-driven mindset. Ecommerce or agency experience is a plus.

Benefits

• Work with a top-ranked retail media expert across Southeast Asia, managing ads across ecommerce channels for leading international brands.
• Access to advanced in-house MarTech that automates manual work, enables sophisticated optimisation and provides consolidated reporting across channels.
• Join an ambitious, entrepreneurial and rapidly growing marketing team with opportunities to expand services and take ownership of initiatives.
• Scale-up environment: blend of multinational sophistication and start-up agility, with a culture that values collaboration, learning and entrepreneurial initiative.