Franchise Commercial Strategy Manager - Thailand Beverages

Overview

Franchise Strategy Manager accelerates growth across the Thailand beverage system by combining strategic insight, commercial analytics, and transformation leadership.

Responsibilities

• Generate Strategic Insights - Leverage commercial, market and consumer insight to uncover high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix, translating complex analytics into clear, actionable strategic recommendations.
• Act as Strategic Thought Partner - Partner closely with bottler commercial leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights.
• Lead Commercial Transformation - Drive the deployment of critical commercial capabilities—leveraging PepsiCo’s global Centers of Excellence—including initiatives such as next-generation GTM, Perfect Store, Revenue Growth Management (RGM), and Away-From-Home channel development, aligned with bottler priorities.
• Lead Cross-Functional Strategic Initiatives - Scope and lead high-impact projects across PepsiCo and bottler teams, mobilizing cross-functional expertise to deliver measurable commercial and capability outcomes.
• Strengthen Execution & Governance - Establish strong operating rhythms, performance tracking, and agile ways of working to ensure disciplined execution, rapid problem solving, and sustained delivery of results.

Qualifications

• Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights
• Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations
• Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude
• Collaborative working style with the ability to influence and align senior stakeholders
• +10 years of experience in a multinational FMCG environment within Commercial or Strategy functions, or consulting experience with exposure to FMCG and go-to-market transformation
• Fluent in English and Thai language proficiency preferred