Senior Associate, Brand Solutions (FMCG)

About the Company

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

About the Role

We are looking for a dynamic and experienced FMCG Brand Solutions Specialist to join our team. You will demand an understanding of the FMCG industry, coupled with expertise in commercial strategy, media planning, and strong-analytical. You will help manage our FMCG clients, overseeing everything from commercial strategies to media performance, and delivering insightful solutions and strategic initiatives.

Responsibilities

• Lead the entire client lifecycle for a portfolio of high-value FMCG brands, balancing new business pitching (20%) with retention and growth of existing accounts (80%).
• Receive and interpret complex client media briefs and present compelling pitch decks for GrabAds solutions to secure new campaigns and drive sustained business growth.
• Manage the sales pipeline, track campaign pacing, and deliver accurate forecasting to ensure alignment with organizational revenue goals.
• Collaborate with internal stakeholders to onboard FMCG products into the Grab ecosystem and ensure operational execution from commercial setup to marketing launch.
• Use internal Grab data and FMCG market trends to provide strategic advice, optimize media budgets in real-time, and maximize campaign effectiveness.
• Act as the central bridge between Key Account Management, Marketing, Planner and Data Analytics to deliver holistic, integrated advertising solutions.
• Summarize post-campaign analytics into executive-ready reports and presentations, delivering insights and ROI recommendations to senior client stakeholders.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• 3+ years' experience in FMCG brand management, commercial strategy, media planning, or related roles.
• Analytical skill with proficiency in tools and techniques and the ability to translate data into actionable insights.
• Leadership and team collaboration skills.
• Experience with project management and meeting deadlines.
• Fluency in Thai & English (both written and spoken).

Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex benefits package customization.
• Parental and Birthday leave and Love-all-Serve-all (LASA) volunteering leave.
• Confidential Grabber Assistance Programme.
• FlexWork arrangements such as differentiated hours.

Additional Information

We are committed to building an inclusive and equitable workplace and are an equal opportunity employer.