Executive - Marketing

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids. We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture. For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

Key Responsibilities

• Plan and execute marketing activities across both online and offline channels in alignment with the brand direction
• Support promotional campaigns for retail stores and other sales channels
• Oversee content creation in collaboration with the team (social media, campaigns, in-store materials)
• Coordinate with graphic designers, agencies, and suppliers for the production of marketing materials
• Analyze campaign performance such as sales results, reach, and engagement
• Support the development of the marketing calendar and execution of promotional events and activations
• Ensure brand consistency across all communication channels
• Monitor market trends, competitors, and consumer behavior to generate new ideas and opportunities
• Prepare performance reports and present marketing results to management
• Support other marketing-related tasks as assigned

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 1–3 years of experience in marketing (experience in retail, lifestyle, or beauty industry is an advantage)
• Basic understanding of both online and offline marketing activities
• Proficient in using social media platforms and basic marketing tools
• Strong communication and coordination skills
• Creative mindset with the ability to work under tight deadlines
• Experience with basic design tools (e.g., Canva) or basic data interpretation is an advantage
• Strong teamwork skills and high level of responsibility