Platform Campaign Analysis & Management Specialist, Integrated Marketing (Thailand E-Commerce)

About the Company

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing, communications and campaign strategies to build brand awareness, drive user engagement, and enhance the shopping experience for TikTok Shop across SEA. The team contributes to launching and optimizing marketing campaigns, user interfaces, and campaign narratives to support platform performance.

TikTok is the leading destination for short-form mobile video with a mission to inspire creativity and bring joy. TikTok operates globally with offices across multiple regions and maintains a fast-paced, innovative culture.

Responsibilities

• Conduct user, platform and campaign analysis to identify key improvement areas (user awareness, conversion, revenue/cost optimization, profitability) and provide recommendations to improve campaign performance
• End-to-end campaign performance management: set campaign targets, analyze performance, and evaluate improvement plans
• Evaluate campaign targets against platform objectives including ROI and campaign net profit/loss
• Conceptualize, develop and execute marketing campaigns based on analysis and recommendations
• Monitor trends in social media, e-commerce and digital marketing and leverage trends to optimize campaigns
• Collaborate across stakeholders (campaigns, channel marketing, platform operations, product, sales) to align marketing communication plans with promotion details and timelines
• Work with design teams and external agencies for creative development and content creation aligned with key marketing messages
• Cooperate with channel owners and analytics teams to report channel performance, provide insights and propose action plans for improvement

Qualifications

Minimum Qualifications:

• Bachelor's degree with at least 2 years of experience in e-commerce or mobile platform companies
• Excellent campaign planning and project management skills
• Strong numerical and analytical ability
• High adaptability to an agile, fast-paced e-commerce environment
• Strong execution capability, communication skills, and ability to work under pressure

Preferred Qualifications:

• Experience performing platform, brand or campaign analysis using SQL and Tableau
• Experience owning comprehensive marketing campaigns from analysis to execution
• Keen product awareness, familiarity with interactive products, broad interests and sensitivity to marketing hotspots