Senior Marketing Associate - Fleet Vehicles Business

About the Company

RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with over 9,000 employees and an operational presence in 16 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of innovation, integrity, and endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

About the Role

We are seeking a proactive and detail-oriented Senior Marketing Associate to join the Global Product Marketing team. This role supports the global launch of a new flagship truck platform and ongoing marketing across the Ford Global Fleet Sales (FGFS) vehicle portfolio, executing go-to-market strategies and ensuring consistent delivery of product value propositions focused on durability, power, and specialized utility across international markets.

Responsibilities

• Provide tactical support for end-to-end planning and execution of the global launch of a flagship truck platform
• Coordinate marketing activities across the FGFS vehicle portfolio to ensure alignment with brand standards and messaging
• Collaborate with regional teams to adapt global marketing assets for local market requirements
• Support execution of digital campaigns, including social media content and performance marketing initiatives
• Monitor online communities and assist with influencer partnerships to enhance brand visibility
• Manage and update web content and microsites to ensure accurate product representation
• Support optimization of the digital customer journey from engagement through to lead generation
• Coordinate with agencies and internal teams to develop marketing collateral such as brochures, sales sheets, and video content
• Translate complex technical specifications into clear, customer-focused messaging
• Assist in planning and executing global events, including press launches, demonstrations, and public showcases
• Support delivery of immersive, hands-on brand experiences to effectively highlight product capabilities

Qualifications

• At least 8 years of experience in Marketing or Product Marketing, preferably within automotive, industrial, or fleet sectors
• Demonstrated experience supporting large-scale marketing campaigns or product launches
• Strong ability to collaborate across global teams and manage coordination across multiple time zones
• Proficiency in CMS platforms, social media tools, and marketing performance tracking systems
• Excellent written and verbal communication skills in English, with the ability to simplify technical concepts for diverse audiences

Additional Information

• The role may require coordination across international markets and time zones and could include occasional travel and participation in hands-on demonstrations or field activations
• RMA Group is an equal opportunity employer and values diversity of culture, background, and thought