Beauty & Wellbeing Channel Strategy and Shopper Marketing Specialist -ETrade Specialist (1 year contract/Renewable)

About the Role

The Dcom Channel Strategy and Shopper Marketing Specialist for ECommerce & Social Commerce delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs across pureplay ecommerce, omni ecommerce, quick commerce, and social commerce platforms. Purpose of this role is to drive online sales growth through excellent day-to-day eCommerce operation, promotional execution, content excellence, and perfect store online compliance across platforms.

Responsibilities

• Deploy the category growth strategy for Beauty across ECommerce and Social Commerce platforms including OMNI channels.
• Co-lead Joint Business Plan with key customers.
• Drive sustainable share gain across platforms.
• Execute category commercial plans to deliver profitable growth.
• Ensure premium content standards across all SKUs tailored by platforms and customers.
• Ensure E2E perfect execution for the digital shelf and social commerce path to purchase: products are live, visible, and in stock including CPAS, Banner and other visibilities.
• Work closely with Marketing, Sales, Finance and agencies to ensure smooth operation.
• Coordinate with supply chain to ensure smooth operations both short and long term.
• Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI.

Skills / Required Skills

• Strategic, collaborative, proactive, digital savvy, data driven, creative.
• Ecommerce and social commerce savvy; understanding digital shopper missions and conversion levers.
• Data driven creator; translating platform analytics into insights.
• Curious and innovative; explores emerging formats and tools.
• Strong business acumen and ownership mindset.
• Strong project management and communication skills.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.
• Minimum 2-4 years of experience in eCommerce, digital trade, key account, online sales.
• Strong excel and reporting skills.
• Detail-oriented with strong execution and commercial mindset with analytical thinking.
• Experience with digital shelf management and online perfect store.
• Industry background: beauty & personal care, FMCG, digital retail, social commerce.