Senior Manager, Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

3 Best things about the job:

• Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
• Work with best in business media partners & teams.
• Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:

In three months:

• Build a solid understanding of the client’s business and develop strong working relationships with key client contacts.
• Demonstrate effective collaboration with internal teams and external partners.
• Translate client objectives and business data into actionable media strategies and plans.
• Manage tasks efficiently and meet project timelines.

In six months:

• Establish trust and reliability with clients and internal teams through consistent delivery and proactive communication.
• Take ownership of day-to-day campaign management, providing insightful recommendations with minimal supervision.
• Contribute to campaign briefs with strategic input supported by data and channel insights.
• Ensure media plans align with client goals, KPIs, and budget parameters.

In 12 months:

• Deliver high-quality campaigns that drive measurable business results.
• Contribute innovative ideas and explore new media solutions beyond traditional planning.
• Support the team in developing stronger digital and cross-channel capabilities.
• Play an active role in award-worthy campaign submissions.

Responsibilities of the role:

• Develop and manage media strategies, planning, and execution for assigned brands.
• Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans.
• Set clear campaign objectives, KPIs, and measurement approaches.
• Track and analyze campaign performance to optimize media efficiency and effectiveness.
• Conduct competitive analysis and category reporting to inform planning recommendations.
• Identify opportunities for innovation, partnerships, and new product offerings.
• Maintain good relationships with media partners and negotiate effectively where required.
• Guide junior team members and support their development through coaching and feedback.
• Contribute to continuous improvement of agency processes and best practices.

Skills and Experience

• Bachelor’s degree in Communication, Marketing, or a related field (Master’s degree is a plus).
• Minimum of 7 years’ experience in media planning, or integrated communications.
• Strong understanding of media fundamentals across all platforms, especially digital.
• Proven ability to manage multiple stakeholders - clients, partners, and internal teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong communication, presentation, and organizational skills.
• Fluent English communication skills.