Senior KOL Specialist

About the Company

Permpoom Building 7 floor, 32 Sukhumvit Rd, Bang Chak, Prakanong, Bangkok 10260

Salary Range: 40,000 THB ~ 80,000 THB. Salary is not capped and can be adjusted based on the candidate's experience and expectations.

Responsibilities

• Develop and execute a comprehensive TikTok influencer marketing strategy that aligns with brand objectives, local market trends, and consumer insights; plan campaigns to boost engagement, brand awareness, and conversion.
• Identify and collaborate with Thai TikTok influencers (top-tier and micro) who align with the brand's values, target audience, and goals, and stay up to date with TikTok trends and emerging influencers.
• Lead end-to-end execution of influencer marketing campaigns including briefing, content creation, final delivery, and performance analysis; ensure influencer content aligns with brand guidelines, tone, and overall marketing strategy.
• Negotiate contract terms, collaboration details, and compensation with influencers and influencer agencies; work closely with internal teams (creative, PR, marketing) to ensure seamless integration.
• Monitor campaign performance, track key metrics (engagement, reach, conversion), optimize strategies, and provide regular reports to management on campaign performance, ROI, and influencer impact analysis.
• Build and maintain long-term relationships with influencers to foster loyalty and secure ongoing collaborations; participate in community management and engage with influencers' audiences to maintain a positive brand reputation.
• Monitor competitors' influencer marketing strategies on TikTok and analyze trends within the Thai digital landscape; use data and insights to continuously improve influencer marketing strategies.

Qualifications

• Proven experience in KOL/influencer marketing or management on TikTok with supporting evidence; familiarity with the TikTok ecosystem and a network of local Thai contacts required.
• Deep understanding of TikTok platform trends, dynamics, and best practices.
• Strong negotiation and communication skills; creative mindset with the ability to think outside the box and create viral content.
• Proficiency in Thai and English (both written and spoken).
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Preferred: Experience working with brands in lifestyle, fashion, or e-commerce industries and an established network of TikTok influencers in Thailand.